Gabriella Morton Gabriella Morton

Between the Pages and the Falling Leaves: A Swooner’s Guide to Autumn

As the air turns crisp and the leaves begin to fall, the world starts to feel like the opening chapter of a romantasy novel — full of mist, magic, and quiet possibility. Autumn is when we light the candles, pour the tea, and return to the stories that make our hearts ache in the best way. It’s the season for slow evenings, fictional feelings, and a well-loved cap that says exactly what words can’t.

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Gabriella Morton Gabriella Morton

BOOK Review: House of Earth and Blood by Sarah J Mass

Sarah J. Maas’s House of Earth and Blood completely blew us away. With its modern-meets-fantasy world, unforgettable characters, and an emotional rollercoaster that peaks around chapter 66, this Crescent City opener is bold, brilliant, and utterly unputdownable.

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Gabriella Morton Gabriella Morton

Book Review: Powerless Series by Lauren Roberts

The Powerless series is a mix of high-stakes trials, swoony romance, and complex character dynamics. While Powerlessand Reckless shine, The Powerful Novel and Fearless fall short, and spoiler-heavy blurbs can ruin the suspense. Here’s my full, honest take on the series.

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Gabriella Morton Gabriella Morton

New Swoon Society Slogan Caps: Bookish Fashion for Readers Who Love Romance

Fall in love with your wardrobe this autumn with The Swoon Society’s new slogan caps! Designed for readers who adore romance, each cap is a playful, stylish nod to your favorite tropes, fictional heartaches, and literary swoons. Perfect for gifting—or wearing your bookish soul on your head.

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Gabriella Morton Gabriella Morton

Swoon in Bloom: Our Caps at The Arbour, Lincoln

Our swoon-worthy bookish caps have found a new home among the flowers. We’re so excited to share that you can now shop The Swoon Society in person at The Arbour, a dreamy florist in Lincoln that celebrates everyday beauty. Perfect for book lovers, romantics, and anyone who wants their outfit to bloom with a little storybook magic.

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Gabriella Morton Gabriella Morton

Back to Swoon: Cosy Season, Sisterhood, and a New Book Club Journey

September feels like a fresh chapter waiting to be written. As the nights draw in, we’re going back to swoon—into Sarah J. Maas’s A Court of Silver Flames, a new family book club for Crescent City, and the cosy comfort of autumn reading. From chaotic households to seaside quiet, we’re finding our way back to each other through stories, reminding ourselves that the best books are always meant to be shared.

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Gabriella Morton Gabriella Morton

Lake Como, Book Hangovers & A Court of Mist and Fury

A dreamy bookworm's travel diary from Tremezzina, Lake Como—featuring A Court of Mist and Fury, Fearless, Poison Study and more. Plus, how fictional stories (and swoon-worthy caps) shaped the perfect holiday.

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Gabriella Morton Gabriella Morton

Running to my Swoon era

I never read much beyond self-help and slow-living books—until I stumbled into romantasy. Now I’m running full-speed into stories that make me feel everything. This is how The Swoon Society began: with softness, sisterhood, and one dreamy cap at a time.

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Gabriella Morton Gabriella Morton

Sunshine & Swoon: Reading Through the English Heatwave

England is in the middle of a rare heatwave, and instead of melting into chaos, I’ve been romanticizing it — one bookish moment at a time. There’s something about reading during a heatwave that feels both indulgent and grounding. It’s my new summer ritual: a soft breeze, a shade-drenched corner, and a romantasy book that ruins me (in the best way).

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Gabriella Morton Gabriella Morton

School Run? I’m Actually Here for the Reading Time.

As a busy book lover (and co-founder of The Swoon Society), I never thought the school run would become my favorite part of the day. But here I am — arriving early, parking under a tree, and savoring a quiet ritual: reading in the car. It’s my secret to finding more time to read and romanticize the little moments in a full life.

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Gabriella Morton Gabriella Morton

Sisters, 13 Years Apart — One Shared Dream

We’re not the typical co-founders.


We weren’t childhood besties plotting a business since we were kids.
We’re sisters—born 13 years apart in a big, beautiful, slightly chaotic family, with siblings scattered in between us.

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Gabriella Morton Gabriella Morton

No Budget, No Team, No Chill — Just Two Girls and a Dream

There’s no creative agency.
No investor.
No team of stylists, editors, or strategists behind the curtain.
It’s just us—Emily and Ella—armed with tea-stained notebooks, tangled charging cables, and an emotional support audiobook playing in the background.

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Welcome to The Swoon Society—a community built for those of us still grieving fictional love stories like they were real. Because to us… they were. ✨ Join the Society