We’re not the typical co-founders.

We weren’t childhood besties plotting a business since we were kids.
We’re sisters—born 13 years apart in a big, beautiful, slightly chaotic family, with siblings scattered in between us.

There’s no creative agency.
No investor.
No team of stylists, editors, or strategists behind the curtain.
It’s just us—Emily and Ella—armed with tea-stained notebooks, tangled charging cables, and an emotional support audiobook playing in the background.