Swoon in Bloom: Our Caps at The Arbour, Lincoln

Sometimes the most magical moments are the unexpected ones. This week, we had one of those pinch-me experiences: walking through Lincoln and spotting our swoon caps nestled amongst fresh flowers, books, and wild stems at The Arbour, a florist that feels like it belongs in the pages of a novel.

Everyday Romance, Now in Bloom

From the beginning, our caps have always been more than just accessories. They’re little wearable feelings — words stitched into fabric that remind you you’re not alone in your fictional heartbreaks. To see them now sitting between roses, dried lavender, and books we love is a reminder that romance belongs everywhere, not just between the pages.

Why The Arbour?

The Arbour has always been one of those places that makes you pause. Its bouquets feel like stories, wild and carefully crafted all at once. Stocking our caps there feels like the most natural thing in the world — a meeting of blooms and bookish longing, of petals and poetry.

A Personal Pinch-Me Moment

For me (Emily), this felt deeply personal. We dreamed up The Swoon Society around our dining table, between cups of tea and book hangovers. To walk into a shop in our own city and see our caps displayed amongst flowers and fantasy novels is surreal in the best possible way. It’s a reminder that small dreams really can grow roots in the real world.

Come See the Swoon

If you’re local to Lincoln, you can now find our caps at The Arbour, surrounded by blooms, our books, and all the beauty that makes life feel a little more like a story. And if you do stop by, we’d love to see your photos — tag us and let us know which cap you chose.

Here’s to swoon found in unexpected places: on cobbled streets, between flower petals, and now, in a florist’s window.