No Budget, No Team, No Chill — Just Two Girls and a Dream

There’s no creative agency.

No investor.
No team of stylists, editors, or strategists behind the curtain.
It’s just us—Emily and Ella—armed with tea-stained notebooks, tangled charging cables, and an emotional support audiobook playing in the background.

We’re taking our own photos on self-timer.
We’re building the website between life stuff and late-night chaos.
We’re writing copy with half-cold coffee in one hand and a dream in the other.

And honestly?
We’re having the time of our lives.

We’re figuring it out as we go.
There are Google searches. There are YouTube tutorials. There are frantic texts like,

"Wait, do we need a privacy policy??”

But there’s also laughter—so much of it. There are ideas shouted across the room while one of us makes tea. There are 11pm texts about slogans. There’s that familiar ache of loving something so much it keeps you up at night—but in the best way.

This is a hand-built brand.
Made from emotion, effort, and the kind of delusional optimism that only comes from believing in something deeply personal.

The Swoon Society wasn’t born in a boardroom. It was built in between moments of real life:
❥ In stolen hours after work.
❥ In the back-and-forths of sisters who’ve shared books (and now share passwords).
❥ In the highs and lows of doing it all ourselves—with nothing but heart, hustle, and a playlist of fictional heartbreaks.

We’re not polished. We’re passionate.
And every single part of this—from the caps to the copy—is us.
No shortcuts. No huge budgets. Just two girls building a brand out of love, laughter, and way too many cups of tea.

So if you’ve ever dreamed of starting something on your own (or if you’re just wondering who’s behind the screen)… it’s us.
It’s always been us.

And honestly? We wouldn’t have it any other way.